Charlie Joe Jacksons Guide To Not Reading Book Trailer Assignment

New Voice: Tommy Greenwald on Charlie Joe Jackson’s Guide To Not Reading

Tommy Greenwald is the first-time author of Charlie Joe Jackson’s Guide To Not Reading (Roaring Brook, 2011).

Charlie Joe Jackson is proud to say that he's never read an entire book from cover to cover. Sure, he's glanced at the first chapter and last chapters and maybe even read the flap copy, but when it comes to actually reading what's in the middle, Charlie counts on his friend Timmy McGibney to do the reading for him in exchange for an ice cream sandwich.

But when Timmy decides that his price has gone up to three ice cream sandwiches, Charlie Joe Jackson is faced with two very unappealing options: let himself be blackmailed or read an entire book. What's an enterprising non-reader to do?

How did you discover and get to know your protagonist? How about your secondary characters? Your antagonist?

This one’s easy. My protagonist, Charlie Joe Jackson, is a literal combination of my three kids: Charlie, Joe and Jack. They’re all in high school now, but in elementary and middle school they all hated to read. Hated it!

I’d always loved reading, even as a child, so it was extremely frustrating for me to drag them into a bookstore or library and watch them kick and scream and moan the whole time.

So when I sat down to write a book for kids, I knew it had to be one that even the most hardcore reluctant readers might respond to. And then I thought, what better way to attract non-readers than a book for kids who hate books? And when I decided it should be “written” by the narrator, the name Charlie Joe Jackson immediately popped into my head.

All the other characters in the book are based on friends of my kids’. The parents are based on myself (sloppy) and my wife (perfect). And the dogs, Moose and Coco, are modeled after and named after my own dogs, Moose and Coco (who are thanked in the acknowledgments).

How have you approached the task of promoting your debut book? What online or real-space efforts are you making? Where did you get your ideas? To whom did you turn for support? Are you enjoying the process, or does it feel like a chore? What advice do you have on this front for your fellow debut authors and for those in the years to come?

This is been an interesting process. I do not naturally have the self-promotion gene, and I’m not a huge social network guy, so I’ve really had to re-train my personality to gear up for this whole author thing.

I’ve done all the right things, I think – I facebook, I tweet, I blog (occasionally), I have a website – but it’s a real effort.

And I still basically feel like there’s a great big world of children’s book authors out there, and they’re all best friends, blogging and commenting and hanging out, and I’m kind of on the outside looking in.

Not to mention I see your online presence and become completely intimidated at how you’ve mastered this whole gig! Amazing.

But, the awesome thing is that as I dip my toe in to social network, I realize how great everyone is out there. How supportive, and friendly, and communicative.

The Elevensies website is a great example of a found community from all corners of the country who just all of a sudden have bonded over this intense experience. And it’s great.

So, it’s both a chore and a pleasure.

My advice to other writers about to launch is simply this: dive in. the water’s cold at first, but you’ll get used to it. And after a little while, it will feel great.

Charlie Joe Jackson’s Guide to Not Reading
By Tommy Greenwald
Illustrated by J.P. Coovert
Roaring Brook (Macmillan)
ISBN: 978-1-59643-691-6
Ages 9-12
On shelves now.

The unreliable narrator. It’s a staple of adult literature, and a relative newcomer to the world of children’s lit. Even books for teens are more likely to sport these first person ne’er-do-wells than titles for the 9-12 set. It can be done mind you, but it’s tricky territory, made all the trickier if the narrator is always being on the up and up with the reader. I think the closest you can usually get to an honest-to-goodness unreliable character is something like Charlie Joe Jackson’s Guide to Not Reading. With a title that baffles child readers even as it intrigues them, author Tommy Greenwald conjures up a charming, befuddled hero who’s steadfast refusal to pick up and enjoy a book leads him to illogical extremes and the ultimate punishment.

Let’s be clear. Charlie Joe Jackson is a charming guy. If you met him you’d probably like him. Lots of people do, and why not? This is a kid who has figured out what it is he wants out of life and goes for it. Take reading. Charlie hates it. Couldn’t dislike it more. So over the years he and his friend Timmy have set up a nice little arrangement. Timmy will read books for Charlie if in exchange he can get free ice cream sandwiches. Everything’s going beautifully until the day Timmy destroys Charlie’s sweet scheme. Caught, Charlie finds himself facing a huge school project with a ton of reading on the horizon. He has a plan to get out of it, but it hinges on setting up the girl of his dreams with the class nerd. Can Charlie keep himself from reading from here on in? And do we even want him to?

It hadn’t occurred to me until I presented this book to a reading group I run for kids, but Charlie Joe Jackson may qualify as a notebook novel. Notebook novels are those books for kids that spring either directly or inadvertently out of the Diary of a Wimpy Kid craze. They look like notebooks/diaries/journals/etc. and contain eclectic combinations of art and text. Of course, there can be miscommunications. One kid I handed this to informed me that she didn’t like “guides”. She was under the impression, I guess, that this 224-page book was a step-by-step instructional tome on how not to pick up a book. Logic doesn’t quite enter into that one, so I’ll let it go. In any case, she was happy enough when she learned that rather than rote lists, there’s an engaging story as well. The initial image of Charlie Joe as drawn by J.P. Coovert did a lot to help, I think. On the title page is Charlie Joe changing the title from a guide TO reading to a guide to NOT reading. They thought that was a stitch.

Ultimately, in terms of the storytelling what we’re dealing with here is a tale about a long con gone wrong. This book has more in common with Chris Rylander’s The Fourth Stall than your average kid-in-school fare. And because it’s a con game tale there’s an interesting balance throughout this book of Charlie Joe: Nice Guy VS. Charlie Joe: Cheater. What’s interesting about his character is that even as he does wrong he’s a nice guy. Likes his sister. Has a best friend who’s a girl. Isn’t into the super hot popular girl in his class because he likes someone else. He just sort of has this tendency to want to cheat on reading. No biggie, right? Kids might even come to see his side after reading his origin story. Inevitably the adult readers of this book might wonder if Charlie Joe has some form of dyslexia or other problem with words, but I don’t think so. It seems clear that if the will is there, Charlie will read. He’s just short of will.

Funny too, though funny books rarely get much credit. I at least was amused by advice like “Charlie Joe’s Tip #2: Never read a book by someone whose name you can’t pronounce” since it follows up that tip with the line “Let’s face it: chances are you wouldn’t be reading this book if it were called Venedkyt Styokierwski’s Guide to Not Reading”. Point. Though, thinking about it, Jon Scieszka would be out to sea too and I suspect that he’s the kind of guy Charlie Joe could really dig. And the advice on how to look like a reader without being one is classic. I’m particularly fond of “Make your local library’s website the homepage on your computer.” That’s classic.

It plays fair too. Kids can sniff out a false morality lesson a mile away, and if it rings untrue forget about it. They’ll never forgive you. Without giving anything away, let me just say that the last page of this book is “Charlie Joe’s Tip #25: When Finishing a Book Never Look at It Again”. Heck, there’s even a part earlier in the book where Charlie Joe acknowledges this classic book trope and rejects it outright. When forced to actually read he points out that at this point in the book he should technically have a change of heart. “I had discovered the joys of reading and storytelling and the characters spoke to me, and not only did I want to read more books, I wanted to move into the library.” Instead, he tells the reader that while he’s sure the book’s author is a swell fella and his mom is proud of him, “no matter how nice a guy and how successful an author Ted Hauser is, I’m pretty sure that doesn’t give him the right to ruin my life.” Granted later in the book there is a moment when Charlie inadvertently finds himself applying something he read to a real life situation but it’s really the reader, not Charlie himself, who becomes aware that reading may have a purpose beyond the occasional school assignment.

Reluctant readers, bane of the nation, are the target audience here. Will they like the book? Well, there’s lots to be said for short chapters and a hero who’s on their side. Pictures don’t hurt matters much either. Greenwald could have turned this into a preachy tract, saying something about how assigned reading in schools sucks the fun out of books and turns legions of children into non-readers every year. That’s true and a good lesson but I appreciate that instead his non-reader comes by his non-reading honestly. Like a lot of kids, he just never took to it. All in all it’s a great little book (and I say that in spite of Charlie Joe’s rousing/baffling endorsement of The Giving Tree). This is definitely the book to hand those The Strange Case of Origami Yoda fans out there who are looking for more, and it’ll probably satisfy non-non-readers as well. Book haters of the world, your spokesman is here.

On shelves now.

Source: Galley sent from author for review.

Other Blogger Reviews:

Professional Reviews:

Review of the Audiobook:



  • You can download a brief excerpt of the book here.


An amusing trailer for the book.

Plus there’s this great PSA for libraries voiced by MacLeod Andrews, who also does the audiobook.

And then there’s this great testimonial by Kirsten Cappy.

Filed Under: ReviewsTagged With: 2011 middle grade fiction, 2011 notebook novels, 2011 reviews, macmillan, middle grade fiction, middle grade realistic fiction, notebook novels, reluctant reader picks, Roaring Brook, Tommy Greenwald

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